Notes About The Attraction Approach

As you learn and apply the Attraction Principles, you naturally, and automatically, strengthen your personal qualities, such as generosity, creativity, willingness and compassion.

Attraction is about accelerating the natural flow of your life so that you increase the occurence of synchronicity, leading to better timing and effortless success.

You can either push harder or you can identify and remove what’s in the way of your success and happiness. Attraction helps you to do the latter.

The Attraction Principles are actionable, which means that they aren’t just a mind trip or a set of unreachable platitudes. Attraction is practical, as well as inspirational.

One of the benefits of Attraction is that you will naturally attract a higher caliber of person and better opportunities, without having to search for them.

One of the reasons that Attraction works is that you virtually eliminate fear because you develop the reserves necessary to afford the consequences of life. Your survival instinct is quelled, resulting in an abundance of natural confidence.

The ultimate benefit of learning and integrating the Attraction Principles is that you become a person who evolves rapidly, yet without the stress that this usually causes people.

One of the things that attracts people to you is because you have something special. working with the Attraction Principles, you learn to easily add so much value that you become irresistible to the people who can appreciate what is special about you.

The 28 Attraction Principles are seeds, not flowers. Plant the seeds and see which ones sprout over time.

Attraction works because you become incredibly attractive to yourself, you have much more to offer the right people and you can deliver with virtually no emotional cost.

Source:  Thomas J. Leonard

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Course Description Page

Are you interested in learning a less stressful, more effective and easily sustainable approach to a happy and successful life?  If so, the Attraction Approach is for you.

There’s something very welcoming about an open door versus a brick wall, wouldn’t you say?  I’d like to show you how to set-up your life so you naturally face fewer frustrations (brick walls) and discover more opportunites, flow and ease (open doors).  The truth of the matter is this:  You’ll start feeling as though you luck has changed for the better.  Would you like that?

I discovered the material in this program many years ago and it’s THE main reason I became a coach. I was so excited about these principles I devoured everything I could find on the subject.  Eventually, I developed a friendship with the original author and he eventually hired me to work for him.  The author?  Thomas Leonard, founder of the coaching industry.  To learn more about Thomas and my association with him, click here.



In this e-course, you’ll learn 28 core principles that will encourage you to simplify your life, strengthen your strengths, get rid of the stuff that’s holding you back and letting go of the people or situations that are draining you.  The basic idea is to become MORE attractive to the right people and opportunities and to yourself, as well.  People who use this approach have much more time and space in their lives plus loads of fulfillment and satisfaction.  And, during the process of becoming more “Attractive” you’ll also redefine what success means for you.  This will allow you start moving in the right direction, with momentum, rather than hitting walls or feeling the frustration that happens if you pursue the wrong direction for your life.

Since Thomas Leonard’s passing in 2003, I’ve felt a strong urge to champion the “attraction principles” in his absence.  In my opinion, if you study and practice what you’ll learn in this course, your life will start to dazzle you.  I’m not kidding.

With permission from Coach University, the coaching school Thomas founded, I’ve written a fresh course about the 28 principles of attraction.  You’ll love the examples, Q and A and personal stories shared in this course.  Plus, each week, you’ll be challenged to complete a lifework assignment to absorb the principles even more.  Putting the principles to use is the secret.

Top Down Versus Bottom Up

There are two main ways to build a successful and happy life.  One is the ‘top down’ approach.  The other is the ‘bottom up’ approach.  Most people are more interested in the first approach, ‘top down’.  Let me explain.  Let’s say you want to make a lot of money in your career. That’s the top goal.  Focusing on that, you start doing whatever you can to reach the goal.  You ‘try’ to sell more products, for example.  Yet, you might feel frustrated since it’s just not happening for you and people aren’t buying more of whatever you’re selling.  You can’t find a way to make more money at work.  So, you feel defeated.

Sometimes the ‘top down’ approach does work.  For example:  Let’s take the same example of trying to earn more money at work.  You could apply MASSIVE action, work around the clock, cold call new customers, pound the pavement, invest money in an infomercial and eventually see your sales spike as a result of your hard effort.  It can happen for sure.  It’s just a lot of work, wouldn’t you say?  Yes, sometimes the ‘top down’ approach is exhausting.

Now, let’s look at the ‘bottom up’ approach using the same example from above.  If you want to make more money at work, make sure YOU and your ideas are really attractive to people.  Rather than pushing the product you’re currently selling, start over and polish yourself and your ideas SO much you eventually land on a brilliant concept that practically sells itself. That’s how it works.

You can also apply this to your career.  If you find yourself wanting to move up the ladder at work, think about improving some critical aspects of yourself so people WANT to promote you.  It’s a lot easier and longer lasting since you’re building your career on solid footing.

How I Built My Business Using These Principles

Becoming successful as a coach is like making it as an actor.  It’s rare.  That’s because you can’t ‘sell’ coaching.  People are either attracted to you or they’re not. (It’s the same concept as trying to find your ideal mate.) I’ve been able to build my businesss by applying some of the principles you’ll learn in this course, such as:

--> Add Value For The Joy Of It . One way I do this is by giving people a free, inspiring thought of the day called “Morning Mantra”.  People love it.  I love looking for new quotes to share, so it’s a good deal for both of us!  I’ve been floored to see how many of my subscribers eventually sign up for coaching, though.  See how that works? While other coaches are ‘trying hard’ or advertising their services, I’m enjoying a steady stream of interested clients.

Here’s another principle I love…

--> Eliminate The High Cost Of Delay. I’ve been quoted in tons of national magazines without ever sending out a press release.  Editors are simply attracted to me.  Why?  Well, I think it has to do with my speedy response to their questions.  Writers and editors constantly look for story angles and email potential “expert sources” looking for a quote for their article.  They usually contact many sources but eventually use one or two of the sources for the final article.  I make it a point to quickly reply to all media requests with snappy ideas.  I don’t obsess over figuring out the perfect thing to say.  Once I read their email, I simply say whatever is on my mind.  And, in all but one case, my comments were selected for print!  Some of this is due to the content of my comments but a huge factor has to do with my rapid response time.  I simply made their deadline, and they were impressed.

Time is a MAJOR factor for most people and they are always drawn to anyone with the courtesy to respond to them post haste.  If you can learn to reduce delay, you’ll find yourself jumping to the top of the heap while everyone else is dilly dallying around.

If you want to learn how to become a magnet for the good stuff in life, take this course!  The material has been life changing for me and I believe it will impact you the same way. 

The course lasts 4 months!  We’ll cover two principles a week.



Your coach,

P.S.  IMPORTANT NOTE:  This course is not about the LAW OF ATTRACTION, which is another concept.  However, I believe it beautifully supports you in becoming a magnet for what you want in all areas of your life.  I’ve been very surprised by WHAT I’ve attracted in my own life by applying these 28 principles.  I use the LAW OF ATTRACTION (the other concept) to attract specifics my way. Stay tuned for another course on that concept.